One of the best ways to improve your company’s image is to have positive reviews from past customers. Reviews are critical for a company, as they determine whether a customer will choose to buy from you again or not.
You may think that it is very easy to find customers who are willing to leave reviews about your company on various review sites, but this is not the case. To find people who are interested in leaving reviews for your business, you need to create a special offer for them and advertise it online.
You can create a special offer by creating an incentive for customers that will help them review your business and convince them that they should do so. Here are some methods you can use:
Method 1: Provide discounts on services offered by your company.
This method can be applied when you have many services that need to be advertised in order for potential customers to know about them. It may seem like an obvious method, but this can work because most people love free stuff and will therefore be more likely to post good reviews about your business when they get something free as a result of doing so. You just need to make sure that the services you provide are actually of good quality and have a good reputation in the market. You can also provide a bonus for those who post reviews about your business. This bonus can be provided to those who leave reviews as well as those who have never posted any reviews about your business before.
Method 2: Ask customers to review your business on different review sites.
One of the best ways to get more reviews is to ask customers to leave them on different review sites instead of just one. You can use this method when you have a lot of online customers and want them to leave more reviews about your business. You can offer incentives for customers that will encourage them to post reviews on other review sites as well, such as offering free coupons, gifts or even giving them discounts if they do so.
Method 3: Set up referral programs and offer incentives for referrals.
Setting up referral programs is another way you can increase the number of positive reviews you get from customers, because they will feel that their friends are also getting a benefit from using your products or services. You can create referral programs by allowing people who refer their friends to become a member of your company’s VIP program or simply giving them rewards for referring their friends, such as coupons, gifts or even discounts on products or services. You can also offer incentives for those who post reviews about your business on review sites.
Method 4: Advertise on blogs and websites frequented by customers.
Advertising on blogs and websites frequented by customers is another way you can increase the number of positive reviews you get from customers, because people are more likely to trust the information posted on these sites than on other sites where people write fake information. You just need to make sure that the information posted is genuine and relevant before you start advertising on these sites. When advertising, make sure that you provide some incentive for those who post reviews about your business as well as those who have never posted any reviews about your business before.
About the Author
I am the Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.
You can connect with me on Linkedin (https://www.linkedin.com/in/alexanderlhk) and let me know that you are a reader of my Medium posts in your invitation message.