Photo by airfocus on Unsplash

Today’s marketers are faced with new challenges and opportunities, including the explosion of social media, the rapid growth of mobile, and the impact of online marketing on traditional advertising. The result is a marketer’s journey that is changing and evolving with each passing day.

What do we mean by “traditional…

Photo by Lukas Blazek on Unsplash

Digital marketing is the process of using digital technologies to deliver information, sell products or services, and interact with consumers. It encompasses online marketing and offline marketing.

Digital marketing is used for delivering advertising messages to prospective customers through online channels, which include search engines, social media sites, display advertising…

Alexander Lim

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.

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