Brand Building Basics 101

The Ultimate Guide For Startup Founders

Step 1: Identify who your target market is.

Take the time to really figure out who your customer is because this will help refine your message and define who you want to reach out and connect with. If you already have a clear idea of who you are trying to reach, then go on to the next step. If not, try writing down a list of people that could potentially be interested in what you are selling. Then look at their demographics like age group, education level, location and income level.

Step 2: Define your company’s voice.

Now that you have identified who your target market is, it is time to define the “voice” of your company. Voice is how you communicate what you do to your target audience. This includes the words and phrases you use and how they should be used, as well as how you speak and write in general. For example, if your business is a startup then it wouldn’t make sense to use an official or authoritative tone of voice. It would be better to go with a casual tone of voice or even a fun tone depending on what works best for you and your brand.

Step 3: Discover the values that resonate with your target market.

Values are ideas that resonate well with people and help strengthen communication between two parties. Values could be anything like quality, expertise, customer service, creativity etc., but these are just some examples that can help give you ideas on what values can resonate with people in general (or even just with your target market!) To find out which values would help make the most impact for your business and brand, try asking this question: “What do I want my business to be known for?”

Step 4: Implement the ideas from steps 1, 2 & 3 into your branding strategy.

Now that you have defined who your target market is, the voice of your company, and the values that resonate with people (including your target market), it is time to use these ideas together in order to create a branding strategy for your business! A branding strategy helps communicate who you are as a company or entity and what sets you apart from others in the industry. It should also reflect how you wish for people to perceive your business.

Step 5: Create a logo for yourself.

This should be very easy if you figured out the other steps already! Now all you have to do is use your target market, the voice of the company and values from step 4. Take these ideas and apply them to creating a logo for yourself! You can use a logo design tool online for free to create a professional logo for yourself. If you have no idea where to start or if you don’t feel like using a logo design tool, then check out this blog post that I wrote on how you can make a professional-looking logo in less than 10 minutes.

Step 6: Create a website for yourself.

Now that you have your logo, take the time to create a website or blog for yourself as well! Use your target market, the voice of the company and values from step 4 and apply them to creating your website. You can use most of the free blogging platforms like WordPress to set up a website or blog for yourself. If you are unable to create one on your own, then there are plenty of affordable and professional web design services available online such as Valicom Media!

Step 7: Start networking!

Once you have created your branding strategy and website or blog for yourself, it is time to start networking with people! Go out there and connect with other businesses that share the same target market as yours! Don’t be afraid of approaching them either. Just remember that they are people just like you and they will respond to you in a friendly manner.

Step 8: Get your brand out there!

When it comes to getting your brand out there, you have to be creative. The key here is not to get stuck in one specific way but rather to try different things and find out what works for you the best. For example, if you want to get more leads from your website or blog then you could create content that is specifically catered towards generating leads. If you want more traffic coming to your website or blog then try creating things that would make people talk about it. If you want more customers from existing businesses then go and ask them if they would need any help with their branding strategy or marketing campaigns.

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.