How to Acquire Customers for a SaaS

The Differences Between Organic and Inorganic Growth Strategies

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Organic growth

Organic growth refers to the growth of your company by gaining new customers from the existing customers that you already have.

Referral Program

The best way to acquire new users for your SaaS startup is by getting your existing users to refer their friends and family members.

Email Marketing

Email marketing is another way to acquire new users for your SaaS startup. You can send emails to your existing customers and ask them to share your product with their friends and family members.

Offline Marketing

Offline marketing is another strategy that you can use to acquire new users for your SaaS startup.

Inorganic growth

Inorganic growth refers to the growth of your company by acquiring new customers from outside sources like Adwords, Facebook Ads, LinkedIn Ads, etc.

Advertising

The best way to acquire new users for your SaaS startup is by advertising your product through Google Adwords or Facebook Ads.

Online Marketing

Online marketing is another way to acquire new users for your SaaS startup. You can post links on websites like Reddit or Product Hunt and try to get people interested in your product.

Which method is the most effective?

As you can see, both organic and inorganic growth have their own benefits and drawbacks. It is up to you to decide which one will work best for your SaaS startup.

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.