Many people wonder how to avoid selling to the wrong people. The basic idea is that you do not want to sell your product or service to someone who is not a good fit for you. You want to sell your product or service to the most likely people to buy from you. In this article, I will share my thoughts on how startup founders can avoid selling to the wrong people.
Who are the wrong people?
The wrong people are those who cannot afford your product or service, cannot find value in your product or service, and have already made up their minds that they do not want your product or service.
If you try to sell such a person your product or service, it will be a waste of time for both of you. The perfect example of this is when someone tries to sell something that he/she cannot afford.
I think we can all agree that it is easier for someone else (who has no need for the item) to sell something than it would be for someone who really needs/wants it (but does not have enough income).
You see this kind of deals every day on Craigslist and eBay, where many items are sold at prices much lower than their value. How do you avoid getting into such a situation?
How to Avoid Selling to People Who are Least Likely to Buy
Be honest with yourself and your customer:
This is a simple one. If you cannot afford your product or service, do not sell it. If you can afford it, try not to sell it at an unrealistic price. A good practice would be to look at the prices of similar products in the market and price your product/service accordingly.
This will help you attract customers who are most likely to buy from you. What if someone wants your product/service but cannot afford it? You can always work something out with him/her as long as he/she can pay for something less than what you are asking for (fair pricing).
This may not be the best idea, but this could be a way of helping someone else in need (if that someone else is willing).
For example, if someone needs employment and they cannot afford any job posting fee, perhaps you could give them a chance by employing them for free first. You will have to think about this one before agreeing; however, this could be one way of helping others and also testing whether someone is really interested in your product/service.
If you are honest with yourself and your customers, you will have a better chance of selling to the people who are most likely to buy from you and avoid selling to the people who are not.
What are your thoughts on this subject? Do you have any other ideas about how to avoid selling to people who are least likely to buy? Please share in the comments section below.
About the Author
I am the Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.
You can connect with me on Linkedin (https://www.linkedin.com/in/alexanderlhk) and let me know that you are a reader of my Medium posts in your invitation message.