How to Establish and Sustain a Culture in a Startup

What Startup Founders should do and don’t

Photo by Austin Distel on Unsplash

Startup founders should think about the following when establishing and sustaining a culture in their company:

1. Culture should be established at the core of the company:

2. You should not change your culture later:

3. Do not focus on perks:

4. Do not hire for culture fit:

5. Your company’s mission should be written down:

6. Your employees should be encouraged to make suggestions:

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.