How to Increase Retention in a C2C Marketplace?

5 Key Steps All Startup Founders Should Know

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Increase Retention in a C2C Marketplace

First of all, you need to remember that the majority of your users will be first time users.

1.Design your onboarding process well

I think it’s one of the most important things that a company can do in order to increase retention.

2. Create an “Aha” moment

It’s not enough to have a great onboarding process, you also need to make sure that your users get it and understand how to use your product.

3. Encourage people to invite their friends

People are more likely to stay on your platform if they know that their friends are there too.

4. Create content

I know this might sound weird but creating content for your product is very important!

5. Be transparent

Letting users know what’s going on behind the scenes is a great way to show them that you care about them and what they think about your product.

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.