How to Launch a SaaS in 7 Steps

A Practical Guide for Aspiring Startup Founders

Photo by Annie Spratt on Unsplash

In the recent past, there has been a massive boom in SaaS companies. But, many of them fail to scale.

The real challenge is not in closing deals but in getting the right customers who will become paying customers and provide a recurring revenue stream for your business.

1. Find Your Ideal Customer Profile (ICP)

Who will be using your product or service?

Who are they?

What kind of problems do they face?

What kind of goals do they have?

How much money do they spend on technology products or services?

What are their pain points?

What are their objectives?

What is their biggest fear?

2. Go Beyond Problem Identification & Solve a Pain Point

3. Test Your Value Proposition & Price Points with Customers

4. Get Sales Qualified Leads

5. Engage with Customers & Build Relationships with Influencers

6. Use Paid Marketing & Outreach Channels

7. Ask for Feedback & Act on it!

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.