How to Prevent Disintermediation on your Platform

How Startup Founders Can Prevent Or Stop It

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So, why would anyone want to disintermediate?

Disintermediation happens when people bypass your platform and transact directly with each other.

You should also make sure that your online C2C platform provides:

Value for both buyers and sellers

You want to make sure that there is equal value for both parties on your platform so that they both continue using it.

A strong community

If you have a strong community on your online C2C platform, then there is no reason why anyone would want to deal directly with each other instead of going through the online C2C platform because everyone knows that others will be there if they need them or if they have something for sale or want something sold quickly and easily at a fair price.

Good reputation

If people trust your online C2C platform and feel like it has integrity and honesty behind it, then there is no reason why anyone would want to deal directly with each other instead of going through the online C2C platform because everyone knows that others will be there if they need them or if they have something for sale or want something sold quickly and easily at a fair price.

Speed

Make sure that people feel like deals can be done quickly on your online C2C platform because this encourages them to use it over dealing directly with each other.

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.