How to Source New Clients
Four Effective Methods
Clients are the life of a business. Without clients, you have no business.The problem is that most small businesses do not have the time or resources to build their client base. You can spend hours at networking events or hiring employees, but all that time and money will go to waste if you do not have a large client base. There are several effective ways to build your client base, but you need to choose the one that is best for your business.
Advertising
There are several ways to advertise. You can put a flyer in your local paper, put an ad on your local website, or hire a marketing firm to run advertisements for you. All of these options have their advantages and disadvantages. Putting a flyer on paper is effective, but it can be very expensive. Having a website with lots of advertising is expensive, but it will make your business known to many people. Hiring a marketing firm can be very expensive, but they will do all the work for you and produce results. The best way to advertise is through social media. Facebook, Twitter, Instagram and LinkedIn are all free ways to advertise your business online. You can use these platforms to promote new products or events that are happening at your business or sell old products at discounted prices by giving them away for free on social media sites. This method is highly effective because the vast majority of people use social media every day, so they see your ad more often than any other method of advertising could provide for you.
Networking
This is probably the most effective way to find new clients. If you have a large network of friends and family, then you can easily reach out to them for new clients. All you need to do is send them a message asking if they know anyone who needs a service that your business provides. You can also use LinkedIn, Facebook, Twitter and Instagram to advertise this type of service as well. The advantage of this method is that you have no cost associated with it, and it can be done almost anywhere. The disadvantage is that there are only so many people in your network, so it may take a while before you get results.
Referrals and Word of Mouth
You can also use referrals to find new clients. You can ask your existing customers to refer their friends and family to your business. To ensure that they will refer their friends and family, you can give them referral promo or discounts. This method is highly effective because you can use it to find new clients anywhere in the world. This method will also help you to build your reputation.
SEO
SEO stands for Search Engine Optimization, and it is the best way to get new clients in today’s internet age. With this method, you will be able to make your business known to many people. You can ensure the articles you write for your website blog contain the keywords that are searched for most often by your potential clients. You can also ensure that the pictures you use on your website are SEO friendly and that the title and content of your blog posts are SEO friendly as well. The search engines have made it easy for people to find information about a business, so you will have no problem getting your business known to many people with this method.
About the Author
I am the Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.
You can connect with me on Linkedin (https://www.linkedin.com/in/alexanderlhk) and let me know that you are a reader of my Medium posts in your invitation message.
