Introduction to Pitch Deck 101

For Angel/Pre-Seed Fundraising Rounds

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Here are some tips on how to do that:

Create a clear and concise investor deck (presentation)

You will use this presentation when meeting with potential investors. If it’s too long or complicated, they won’t even bother reading it. Be brief and to the point and make sure your business model is clearly explained. Most importantly, be sure that your idea is innovative and original; it has never been done before.

Have a solid team

A great team always beats a great idea . Investors want to invest in people who are passionate about their ideas and can deliver results on time or even earlier than expected. Show them what makes your team special and why you are a good fit for the job.

Be persistent

It’s true that persistence is the key to success. However, don’t be annoying about it. Don’t call every day or send 10 emails a day. If you’ve already met with an investor and he/she doesn’t seem interested, don’t call again. They will get back to you if they want to invest in your startup.

Include your potential investors in your business

Once you’ve identified potential investors, it’s time to take things one step further and start building relationships with them. Try to get their advice on how to improve your business model or how to raise funds for your startup, etc.

The Purpose of Your Pitch Deck

The purpose of your pitch deck is to attract investors and convince them that they should invest in your company.

Components of a Great Pitch Deck

There are many components that go into making a great pitch deck. If you are planning on pitching to investors, then you need to put together a deck that will stand out.

Executive Summary

This is your chance to tell investors why they should invest in your company. This section should clearly explain what your business does and how it makes money. It should also include the key market statistics for your industry and explain why you have chosen this particular market to enter.

Market Analysis

A good pitch deck will contain market analysis information for potential investors. You should provide data on the size of the market that you plan on entering, along with the projected growth rate for that market over the next several years.

Product Overview

Potential investors want to know how your product works and what makes it different from similar products on the market.

Competitive Analysis

It is important for potential investors to know how your company plans on competing with existing companies in the same industry. This section should include a comparison of your company with other companies that are currently operating in the same industry as yours.


Investors want to know how much money your company will need and how you plan on spending it. They also want to know how much money you have already raised for your company and what your financial projections are for the next several years.

Marketing Plan

This section should include a marketing plan that outlines how you plan on bringing customers to your business. This section should include information about who your target market is, along with information about why they will want to buy from you instead of one of your competitors.


This section should contain information about who is currently working for the company and what their roles are within the organization. It is important for potential investors to know who is leading the company and why they are qualified for those positions.

Exit Strategy

A good pitch deck will include information about how the company plans on exiting the market. If you are planning on selling your company in the future, then this section should explain how you plan on doing that. It is important for potential investors to know what their investment will be used for and what they can expect to get out of it when they are finished.

Additional Information

If there is anything else that you think would be helpful for potential investors to know, then it is a good idea to include that information in your pitch deck as well. This could include anything from a list of your business contacts to copies of your business plan or research study results.

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.