Is growth more important than profits for Startups?

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Measuring growth helps the Startup understand which marketing channels work best for them.

In addition, measuring growth allows the Startup to get answers to questions such as “How much should I spend on marketing?” “If I spent $X on marketing will I bring in $Y in revenue?”

The key to growth is understanding your customer’s needs and why they are likely to buy from you.

Startups should approach growth from the perspective of solving a customer’s problem or need. The solution doesn’t have to be unique, but it must be easy and affordable.


So, to answer the question, “Is growth more important than profits for Startups?” Yes, but it’s not a simple answer.

Startups have to be profitable in order to grow their business. Startups have to grow in order to make money.

It’s a delicate balance between building a product that customers love and providing them with a great experience on the site.

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.