Should Startup Founders Focus Less on Pitching and More on Product Building?

And The Answer That Allows You To Do Both

what do you do when you have to choose between pitching and product building?

This post will give you a better understanding of why pitches are important, why they take time, and how you can be successful without spending all your time on them.

The Importance of Pitching:

If you’re reading this post, it’s likely that pitching is something that concerns you. You might think that the only way to get your startup off the ground is by spending a lot of time on perfecting your pitch. And I get it. When I started doing fundraising for Cudy, I spent an insane amount of time perfecting my pitch. I went through dozens of iterations and edits until I felt like it was ready for investors. But then I had an epiphany: pitching was taking up so much time that I wasn’t able to build the product I wanted to build.

Why Pitching Takes Time:

Pitching is hard. It takes a lot of time to get it right. There are so many different elements that go into it:

How to Make Pitching Less Time-Consuming:

Okay, so you understand why pitches are important and you’re ready to start putting together a solid pitch deck. But now you’re worried that it will take too much time and you won’t have enough time left over for building your product.

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.

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