The Challenges of B2B Sales in Singapore

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Despite the global awareness and worldwide connectivity, Asian countries are still very conservative when making financial decisions.

This is why most of the time, your company will be met with difficulties when selling to corporations in Singapore.

Aside from that, Singaporeans are also very choosy about their purchases.

They prefer to stick to their own brands or stick to the choices they know. As a result, your company will likely go through a lot of rejection when trying to sell your products or services in this country.

The solution to your B2B sales in Singapore

You may have tried contacting corporate companies in the country with your sales pitch, but you still get rejected most of the time.

Hiring a professional company who specializes in lead generation and appointment setting is a smart choice because it will allow you to focus on doing other important things.

Moreover, there are lots of options when it comes to hiring an agency to do your B2B sales for you, but not all of them are worth it.

How much is the cost of doing B2B sales in Singapore?

B2B marketing in Singapore can be very expensive and it may be hard to find a company who will deal with your budget.

Lead generation is more effective because it can provide more long-lasting results compared to appointment setting.

If you want quicker results, then it is best that you hire an agency that offers appointment setting because this will allow them to meet up with potential clients who are interested about your products and services.

What kind of ROI can I expect?

The cost of hiring a professional agency depends on what kind of campaign they will do for your brand.

You should also take note that most agencies will give you back 60% of their total collected leads as part of their service fee.

This means that if they collected 1,000 leads for your brand, then they will give back 600 contacts as their initial payment from these leads.

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.