The Importance of Digital Marketing

For Startups and Small Businesses

Digital marketing is the process of using digital technologies to drive sales, engage customers, promote brand awareness and build customer loyalty. Digital marketing plays a vital role in the marketing mix of any business, which is the formula that marketers use to calculate how they can best allocate their money. The goal of digital marketing is to convert online visitors into customers by offering relevant products and services through digital channels such as websites, mobile apps, email marketing, social media etc.

Digital marketing offers businesses an opportunity to engage with consumers at all touch points; online, offline and in-store. Digital marketing provides businesses with an opportunity to communicate directly with customers via different channels of communication like email marketing, social media, display advertising etc.

For every business, digital marketing is one of the most important elements to staying in touch with its customers. It is a well-known fact that 80% of customers do their online shopping via mobile devices. Digital marketing also has a big impact on SEO and lead generation. This means so much, especially for startups and small businesses. It is so easy to set up and manage your online marketing. You can create a blog and send newsletters to all your followers.

There are so many ways to advertise your products and services online. Digital marketing has become a powerful tool for all businesses. It helps in generating traffic, leads, and increasing sales of any kind of business. To read more about the importance of digital marketing for business, you can check the list below:

Customer acquisition.

When a customer enters your website, the chances of that customer buying something from you are significantly higher. The conversion rate of online shopping is much higher than that of offline shopping. Online marketing has been known to generate up to 3 times more sales than offline marketing.

Business expansion.

Online marketing can be a great way for businesses to expand their business across the world. A business has the potential to grow much faster online as compared to offline methods of advertising and promotion.

Building awareness.

Digital marketing helps build brand awareness easily by giving them an opportunity to communicate with their customers directly through different digital channels like email campaigns, SMS campaigns etc. Through these methods, you can also generate traffic through social media websites like Facebook, Twitter etc.

Increase customer engagement.

Digital marketing is the best way to keep customers engaged. This means that you can provide them with content that they are interested in. This will help them stay connected with your brand, even after they have purchased your product or service. Digital marketing could also help in generating leads and increasing sales.

Saves money.

You do not need to hire a team of different people for different campaigns that will help you in selling your products or services online. You can just focus on running one digital marketing campaign for your business and use the same budget for all the activities related to it. The cost of setting up an online digital marketing campaign is much lower than the cost of running offline marketing campaigns.

Track ROI.

When you set up an online marketing campaign, you can track your ROI and understand the effectiveness of your campaign. It is also very easy to track the ROI on an online marketing campaign as you can access it at any time. You can easily calculate the conversion rate of your website and measure the performance of your campaigns. This way, you can easily see the effectiveness of your campaigns and use them for further improvements.

About the Author

I am the Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.

You can connect with me on Linkedin (https://www.linkedin.com/in/alexanderlhk) and let me know that you are a reader of my Medium posts in your invitation message.