For EdTech startups, finding and retaining tutors is one of the most important parts of your business. Tutors will help to keep your business afloat and be a huge part of your growth. Growing your tutoring business will be a key part of your overall growth strategy.
Finding and Retaining Tutors
In order to find tutors, you first need to understand what you want in a tutor and what your company needs from a tutor. The more clear you are about these two things, the easier it will be to find tutors who will fit both criteria.
What do you want from a tutor?
As an EdTech startup founder, it is important that you know exactly what kind of person you want in your company. Your goal is not only to get someone who is qualified enough for your job, but also someone who has all the qualities that fit well with your business model.
You want people who can offer quality content as well as help teach skills to your users. It would also be great that you find tutors who can create engaging content for your users. This is especially important for online tutoring services.
What does your company need from a tutor?
The second important part of finding a tutor is what your company needs from a tutor.
A lot of businesses want someone who can tutor all subjects. But if you are trying to create a successful EdTech startup, you need to realize that having a great and specialized tutor will be an essential part of your success.
This is why it’s better to acquire several tutors who specialize in different subjects, rather than trying to find one person who can tutor all subjects.
What are the Best Marketing Channels to Acquire Tutors?
There are many marketing channels that you can use to find tutors. The most common are:
Word of Mouth
Word of mouth is the most effective way to find tutors. If you have a successful business, then people will tell their friends and family about your company.
This is why you should try to keep your business simple and attractive. Your existing tutors are an important figure in this type of marketing channel. You need to make sure that they feel comfortable with your company.
This marketing channel is effective in finding tutors with specific skills and a certain location. You need to take your time and put in a lot of effort to find the right people for your business.
You can try posting announcements about the openings on job boards, flyers, or through school counselling and university career centres. You can also try sending out emails to all your contacts in the field.
Pay Per Click (PPC)
You can use pay per click advertising to find tutors quickly and easily. This can be very effective in finding people with a specific skill set that you are looking for, as well as someone who will be able to teach the right subjects and provide engaging content for your users.
PPC is also an effective way of finding potential candidates from different places all over the world.
Because many people are promoting their products and services through social media, it is an effective way to find tutors. You can simply look up their profile to see their tutoring experiences, specialities, and location.
You can also use social media to promote your company. You can post announcements about the openings on Facebook, Twitter, LinkedIn, and other social media sites.
Finding and retaining tutors is a crucial part of your business. Your startup needs to find tutors who can provide engaging content for your users and help to keep your business afloat. It is important that you find the most effective marketing channel to find the right tutors for your business.
About the Author
I am the Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.
You can connect with me on Linkedin (https://www.linkedin.com/in/alexanderlhk) and let me know that you are a reader of my Medium posts in your invitation message.