What is Disintermediation on a C2C Marketplace?

How Startup Founders Can Prevent It On Their Marketplaces

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Disintermediation on C2C platforms:

Disintermediation on C2C platforms can be defined as eliminating any middlemen or intermediary when conducting transactions on an online platform such as Shopify or Etsy.

Examples of disintermediation on C2C platforms:

Shopify Example:

Let’s take an example of a small-scale business owner who wants to sell their products online.

Etsy Example:

Let’s take another example of a small-scale business owner who wants to sell their products online.

Here are some ways to prevent disintermediation:

By keeping your fees low:

You can keep your fees low by doing things like offering free shipping and fast delivery, reducing product prices and more.

By having an easy-to-use platform:

You can make your platform easy to use by having a great user interface, user experience, easy to use features and more.

By having good customer service:

You can have good customer service by making sure that your customer support is always available and that they respond quickly and efficiently.

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.