What is Disintermediation on a C2C Marketplace?

How Startup Founders Can Prevent It On Their Marketplaces

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Disintermediation on C2C platforms:

Examples of disintermediation on C2C platforms:

Shopify Example:

Etsy Example:

Here are some ways to prevent disintermediation:

By keeping your fees low:

By having an easy-to-use platform:

By having good customer service:

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.