What is Disintermediation on a C2C Marketplace?

Photo by cottonbro from Pexels

Disintermediation on C2C platforms:

Examples of disintermediation on C2C platforms:

Shopify Example:

Etsy Example:

Here are some ways to prevent disintermediation:

By keeping your fees low:

By having an easy-to-use platform:

By having good customer service:

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store