How to market a Learning Management System (LMS) can be divided into two main categories:
The first category is when you want to attract new prospects.
This was the focus of this article. The second category is when you are trying to attract existing customers or prospects who have already purchased your LMS product. That topic will be covered in a later article.
In this article, we will concentrate on the first category and discuss how to acquire new prospects for your LMS product, using SEO, social media and paid advertising.
What Type of Prospects Should You Target?
When choosing which type of prospects to target, you want to keep in mind the typical buyer process for your LMS product. For example, if you have an LMS product designed for teachers, you will want to target teachers who are already looking for a new LMS or who are at least thinking about the idea of using an LMS.
You don’t just want anyone; you want people who are actively looking for a new Learning Management System (LMS). This article will focus on how to do this using SEO and social media advertising.
Social Media Advertising
Social media advertising is typically a good way to reach people who are actively researching the topic of learning management systems. For example, if you had a product that allows teachers to create online courses, you would want to advertise on social media sites where people who are interested in learning management systems would be reading.
Social media sites like Facebook and Twitter allow you to target your ads to specific groups of people. These groups might include LMS-interested people who teach in certain age ranges or who are involved in certain types of courses. For example, you might want to target teachers at colleges and universities because they are especially likely to need an LMS product. You can also target groups like professional associations that have a lot of teachers as members.
You can also use LinkedIn as a way to reach potential customers for an LMS product. With LinkedIn advertising, you can target your ads at specific companies where you think education professionals might be reading about learning management systems, even if they aren’t using LinkedIn.
You can also target people who are researching topics related to learning management systems. If you have a product that helps teachers create online courses, you might want to advertise on websites where people are reading articles about creating online courses. You can also look for websites that allow people to ask questions about creating online courses or other related topics. This way, you can jump in and answer their questions with your LMS product.
Search Engine Marketing (SEO)
Search engine marketing is another way to reach potential customers for an LMS product. On search engines like Google, you can pay to have your site show up higher in the search results for certain keywords and phrases related to your LMS product. For example, if you have a product that helps teachers create online courses, you might want to advertise on Google so that your site shows up when someone searches “online course creator” or some other relevant phrase.
You can also advertise on Google, Facebook and other search engines.
SEO is also a worthwhile investment if you are running a free trial of an LMS product. The benefit of SEO in this case is that people who are searching for information about your LMS product will be much more likely to land on your site. This can help you convert more trial users into paying customers.
In this article, we discussed how to market an LMS product using SEO and social media advertising. We also talked about how to reach existing customers and prospects who have already purchased your LMS product.
About the Author
I am the Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.
You can connect with me on Linkedin (https://www.linkedin.com/in/alexanderlhk) and let me know that you are a reader of my Medium posts in your invitation message.