What is the Potential for Edtech Startups in Southeast Asia?

And How They Can better Serve The Market

Photo by Jeswin Thomas on Unsplash

Edtech startups will see a boost in revenues as the demand for online learning grows in Southeast Asia.

A major reason for this is that countries such as Vietnam, Thailand, and Indonesia are becoming more tech-savvy with each passing day and are rapidly increasing their internet connectivity rate — now at 63% in Vietnam, 74% in Thailand, and 77% in Indonesia — allowing them to access quality education on their smartphones or other digital devices provided by EdTech providers such as Khan Academy and ALISON Learning Cloud.

Southeast Asia is a region with the largest youth population in the world.

It is also a region with high literacy rates, low poverty levels and high economic growth. The region is also home to some of the best universities in the world. With over 2.9 million students in tertiary education in 2015 alone and increasing exponentially in 2020, Southeast Asia is a region that is home to an educated population.

Southeast Asia has a major problem with providing quality and affordable education.

This emphasizes the need for private educational institutions to enter the market to fill this gap. Therefore, Edtech startups will be able to provide this service by filling these gaps through technology.

growing internet connectivity rates;

a growing youth population;

rising literacy rates;

high economic growth;

strong local universities;

high unemployment rate among youth;

lack of access to quality education;

a growing trend towards e-commerce among millennials;

and government initiatives for skill development programmes across various sectors including healthcare, manufacturing, food processing and hospitality industries among others.

With these factors taken into consideration, it would not be surprising if we saw a massive boom in edtech startups over the next few years from 2021!

How can edtech startups in Asia better serve the market?

Edtech startups can better serve the edtech markets in Asia by focusing on three things:

  1. Providing flexible education with the focus on practical, job-ready skills
  2. Having an emphasis on vocational training and skills development.

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.