What is User Experience Friction?

And Why It May Cause Your Product To Fail

User Experience Friction:

If it takes five taps to get from landing on your app’s screen to completing the task you want them to complete, then there is friction.

Intent:

Behavior:

Understanding Intent and Behavior:

What Happens When There is User Experience Friction:

Friction comes from two sources: Users’ experience with other products and users’ own preferences and habits.

Source #1: User Experience Friction Caused by Other Products:

Source #2: User Experience Friction Caused by Users’ Preferences and Habits:

Identifying User Experience Friction:

1. Identify the Problem:

2. Reduce Friction:

3. Test Your Changes:

Conclusion

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.