When is the Right time for Startup Founders to Pivot

The 6 Different Types of Pivots Explained

Photo by Austin Distel on Unsplash

The key to deciding when to pivot is a combination of both quantitative and qualitative data.

What is a Pivot?

The most important thing to remember is that the idea that you are pivoting from has to be killed. It can’t live on in some other form.

Product Pivot Examples:

1. The Switcheroo

2. When it’s Time for something New

3. Finding New Markets

Customer Pivot Examples:

1. Targeting Different Customer Segments

2. Moving from one type of customer to another

3. Changing the way that your customers pay for your product

4. Changing the Business Model

What Happens When You Pivot?

1. You will need to decide what your new idea is going to be (i.e., what product or service you are going to offer).

2. You will need to update your messaging and branding

3. You will need to get some quantitative data

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.