5 Common Digital Marketing Mistakes You Should Avoid

And How Not to Make The Same Mistakes Again

Photo by John Schnobrich on Unsplash

There are several things you can do to enhance your online presence and get more customers to click on your website. However, you need to know that it takes time and effort.

But, there are some mistakes that you can avoid and help your business get better results.

This article will give you an idea of the top 5 mistakes that you should avoid. It will give you a heads-up so that you won’t make the same mistakes again.

Let’s take a look at the common digital marketing mistakes:

Choosing The Wrong Platform To Start Your Online Business

There are many platforms out there that offer various services, such as online marketplaces, social media platforms, or blogs. You need to understand what kind of platform is suitable for your business and what benefits it offers.

So, make sure that you do not make the wrong choice and start off with a wrong platform that don’t worth the cost because these platforms may not be good for your business at all.

They might only offer a limited number of services and might not offer sufficient services for your business in future if it is not promoted properly on these platforms. You can find a better platform from different companies if they have different features that match your business needs.

For example, Facebook and Instagram are great platforms to start off your business. They are both popular platforms that offer plenty of features that are great for starting up a business.

But, you need to know that they won’t work like magic. You will need to work hard on your marketing strategies to get the most out of these platforms.

Failing To Do Regular Updates

Most business owner knows that if you don’t do regular updates, you won’t get many customers. You need to make sure that you update your website and blog on a regular basis. Otherwise, your business will lose out on a lot of potential customers who might not even visit your website if they don’t see new updates.

You need to know the best time to post on social media platforms. If you are doing social media marketing for the first time, it is recommended that you post at least once every week or every other week because people are more likely to notice your updates if they are frequent.

Not Knowing The Best Time To Post On Social Media

People look at their social media updates in different ways. You need to know the best time to post on social media. Some people like to see social media updates on a daily basis after work or when they are on their lunch break.

Others might prefer to see social media updates at night or in the early morning. You need to understand what works best for your target audience and when your audiences are most likely online.

Not Having The Right Image For Your Business

If you are an online business, you need to have a great looking website. You need to understand that if your website is not well designed, it will be hard for your customers to find your products and services interesting.

The landing page of your website is the first thing that your customers will see. It is important that you have a good looking landing page because if it is not attractive, your customers might leave your website and search for other options.

You need to make sure that your landing page is appealing and attractive. It needs to match the image of your business and provide relevant information to your customers.

Not Knowing How To Use Social Media Ads

Social media is one of the best ways to market your business because it offers various advantages over other marketing methods. However, you need to know how to use social media ads properly.

You need to know that you can’t just promote yourself on social media. You need to understand the types of ads that are available on different platforms and choose the best ad campaign for your business.


Developing a strong online presence is not an easy task. But, it is important to get it right and give your customers what they want. You can do this by giving them the best service and products that you can offer and market them well.

The only way to get the best results is to keep a close eye on your business and your competitors. This will help you identify what you need to do to get better results.

You need to make sure that you understand the benefits of each social media and online platform and know how to use them to get more customers. The 5 mistakes that we mentioned above will help you improve your online presence and get more customers in the journey of your business.

About the Author

I hope that my post has helped you know more about Startups. Feel free to leave a comment and tag me and I will answer them. Follow my profile to get the latest content I post to stay ahead of the curve.

I am the Founder of Cudy Technologies, a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.

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