5 Effective Marketing Methods for Any Business

Marketing Strategies That You Can Try Right Now

Photo by Headway on Unsplash

The secret to success in business is being able to attract the right kind of people to your product or service. A good way to do this is by appealing to people’s emotions.

In this article, we will be taking a look at 5 effective marketing methods that can help you attract new customers.

Give Something Away for Free:

One of the best ways of attracting new customers is by giving them something for free. This method can be used by businesses that are struggling financially and are looking for a way to bring in more customers without having to spend money on advertising.

You can do giveaway events by giving away coupons, vouchers, tickets or any other types of things that can be used in exchange for something else. You can give one of your products for free and then get them to come back and buy something else.

The key to success with this method is to make sure that the giveaway items are of good quality. You don’t want to attract people who are just going to throw away the item. You want to attract people who will actually use the item and keep it for a long time.

Testimonials:

This method works well for businesses that have been around for a while and have plenty of positive reviews from their previous customers and clients.

Testimonials are great because they provide potential customers with a glimpse into the kind of experience that they will get if they buy your product or service. They also provide your potential customer with an assurance that they will not be disappointed with their purchase.

You can offer testimonials on your website, blog or other social media sites. You can also give testimonials directly to your customers by asking them to leave a review for you on a popular review site like Yelp or Google.

This will not only give your potential customers a glimpse into the kind of experience they will get if they buy from you, but it will also help build your reputation and customer base.

Get Social Media Exposure:

Social media sites such as Facebook, Twitter, Pinterest, LinkedIn, etc, are all great places where you can gain exposure and build your brand in a short period of time if you know how to use them effectively.

Social media sites are a great way to reach out to your potential customers and let them know about your business. You can post videos, photos, text, etc, on these sites and gain a lot of exposure in a short period of time.

You can also promote your business on other social media sites that have nothing to do with your product or service. You can get yourself featured on popular sites like Reddit, StumbleUpon, and many more.

Offer Free Trials:

Free trials are great because they allow potential customers to try out your product or service before they make a purchase. The best way to offer free trials is by giving away samples of your product or service.

You can give out small samples that are designed to look like regular packaging, or you can give out bigger sample packages that look like a full size product and include the full product itself.

You can also give away samples of coupons, vouchers, discount cards, etc, which people can use in exchange for products or services from other companies.

You can offer free trials on your website, blog, social media sites, etc. You can also send out a press release to all the local media outlets in your area and ask them to feature you in their articles.

Use Social Media for SEO:

Social media sites are great for getting new customers, but they can also be used to improve your search engine optimization (SEO).

The best way to do this is by posting on social media sites about how your business is doing and the kind of results that you are getting. You can post comments on other people’s posts and make sure that you use a relevant hashtag in your post.

You can also share links to your website or blog on your social media sites and make sure that you are using keywords that people are searching for.

Final Thoughts:

The above 5 effective marketing methods can help you attract new customers to your business. The key to success with these methods is to make sure that you are attracting the right kind of people.

You don’t want to attract customers who are just going to throw away your product or service. You want to attract customers who will actually use the item and keep it for a long time.

You also want to make sure that the giveaway items are of good quality and won’t be thrown away by your potential customers. Lastly, you want to make sure that you are giving out free trials and promoting your business on social media sites in order to improve your search engine optimization (SEO).

About the Author

I hope that my post has helped you know more about Startups. Feel free to leave a comment and tag me and I will answer them. Follow my profile to get the latest content I post to stay ahead of the curve.

I am the Founder of Cudy Technologies, a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.

Connect with me on LinkedIn if you have further questions. Let me know that you are a reader of my Medium posts in your invitation message.