Boost Your Business with the Right Apps

Alexander Lim
5 min readMay 30, 2022

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We live in a world of technology. A lot of businesses today use the Internet to get the word out about their product or service. Many small businesses also use social media as a marketing tool to help spread the word about their company.

With the rise of smartphones and tablets, business owners have realized that there is a big opportunity to grow their businesses by taking advantage of the technology that is now at their fingertips.

Apps have become one of the best ways to market your business. They can help you market your business, increase sales, increase customer engagement, and improve your productivity.

As you are probably aware, not all apps are created equal when it comes to marketing and maintaining your business; however, this guide will cover five essential apps that every small business should be using if they want to take advantage of all that they have to offer.

Photo by Rami Al-zayat on Unsplash.

Top 5 Essential Apps for Small Businesses

1. Honeycomb Analytics
2. Xero
3. MailChimp
4. Connecteam
5. Melio

Honeycomb Analytics

The pace of change in data science and research is constantly accelerating. It is not enough to see what people think in isolation, and it is not enough to focus solely on their behavior.

Imagine a world where people’s actions, behaviors, and motivations are seamlessly combined. You will use big data analysis and real-time customer insight to gain a new understanding of what active users are doing and why they are doing it.

Honeycomb Analytics is a great tool for small businesses because it allows you to get real-time data on your website. It works similarly to Google Analytics. The data can be viewed in real-time, and you can even set up email alerts if you want to keep track of how things are going.

You will have access to all of this information, and it will help you make adjustments as needed for your website and achieve your business goals. With these features, you can have a competitive edge compared to other businesses in your niche.

Xero

Xero is accounting software that you can use to manage your business. This app is especially great for small businesses because it allows you to run a basic accounting system. This means that you can easily track all of your income and expenses without having to worry about paying over-budget costs.

It is very easy to use, and you will be able to get all of the information that you need for tax purposes in one place.

Features include:

  • Paying bills
  • Accepting payments
  • Connecting with your banks
  • Managing customer and supplier contacts
  • Storing your files online
  • Tracking and reporting your financial situations
Photo by Brett Jordan on Unsplash.

MailChimp

MailChimp is an email marketing campaign tool that allows you to easily create an email list of your audience segments or clients and send them periodic emails on topics that they may be interested in.

You can also create automated advertising campaigns for your loyal customers so that they are sent at set times during the day or week based on whatever events are taking place in your business.

MailChimp is a great digital marketing tool for building relationships with potential customers and clients because they will receive emails from you that they may be interested in. In addition, they also offer insights on customer engagement and improve customer loyalty.

Connecteam

Is it possible for your employees to communicate, manage and train your non-desk employees? Absolutely! You can use Connecteam’s all-in-one company app.

The admin dashboard is your everyday tool to manage your employees. You can add new features to your employee app and set up content, run reports and export them, change admin access, and supervise all employees from one place. You can track and measure everything that is in your company app, with the result that all data is clearly visible and actionable.

It is possible for managers to set shifts and track the time on jobs and projects, and to simplify the oversight of their work. And they can manage timesheets on their smartphones and computers.

If you’re an employee, when you are on your tablet, phone, or desktop, you can clock in and out, view your timesheets, and request absences.

Melio

Melio is an app that allows small businesses to keep track of their finances online. You can create budgets for each department of your business, and then use this app to keep track of where money is going so that you know how much money your business needs each month.

It is also important for small businesses because it helps them understand where they stand financially each month; therefore, they know if they need more money or not! Melio also has a few other useful features that can help you run your business more efficiently.

Features include:

  • Paying multiple bills at once
  • Making payments globally
  • Earning points and rewards when paying bills
  • Using a credit card to pay even if your vendors usually don’t accept card

Final Thought

As you can see, these apps can be very beneficial for small businesses that want to use them to help market their business online.

With all of these apps, you will be able to promote your business without having to pay for expensive advertising options. You will also have access to the information that you need for your business, and it will help you run your company more efficiently.

About the Author

I hope that my post has helped you know more about Startups. Feel free to leave a comment and tag me and I will answer them. Follow my profile to get the latest content I post to stay ahead of the curve.

I am the Founder of Cudy Technologies, a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.

Connect with me on LinkedIn if you have further questions. Let me know that you are a reader of my Medium posts in your invitation message.

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Alexander Lim
Alexander Lim

Written by Alexander Lim

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.

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