Digital Marketing: How to Target People Who are Interested in Your Business

And The 3 Types of Digital Marketing

Alexander Lim
5 min readFeb 14, 2022


Photo by on Unsplash

Before the introduction of social media, people mostly interacted with companies through print advertising. In order to reach a large number of people, you need to have a big budget.

But now with the advent of social media, it is easier for small businesses to get their message out there. And one of the ways they can do this is through digital marketing.

When you use digital marketing, you can reach out to people who are interested in your business and get them to your website. You can also get their email addresses and other contact information. Once you have all of this information, you can send them offers for discounts or other perks.

The advantage of using digital marketing is that it is relatively inexpensive. It doesn’t require a lot of money or even time, because you don’t really need to go out and hire a lot of people to do it for you. You can just do it yourself by setting up a website, and then you can post on social media.

In this article, we will discuss the different types of digital marketing and how you can use them to get the best results.

The 3 Types of Digital Marketing

There are three main types of digital marketing: paid, owned, and earned.

Paid digital marketing is where you pay for advertising on websites that have a lot of traffic. Examples of paid digital marketing include Google Ads and Facebook ads. You buy advertising space on these websites in order to get people to your website so that they can see your ad and go to your website.

You are paying for the right to advertise your business in front of these people, so it is a good idea to think about the best way to target them with your ads.

This is where a lot of money is made because many people will click on an ad if it is free or low cost, but they won’t click if it costs too much money. If you choose the right target audience for your ads, you can make a lot of money through paid digital marketing.

Owned digital marketing involves getting people who are interested in your business as well as sharing content about it with them through social media. When you own content about yourself or your business, you can send them a link to your website.

You are creating content that they want to read, and this makes them more likely to visit your website. The content you share can be an article about your business or an image of something that is related to your business. You can also make a video about what you do and share it on social media.

Earned digital marketing is where you get people interested in your business through word of mouth or blogging. This type of digital marketing takes time because it involves sharing your story with people who are interested in what you do and encouraging them to talk about it on social media.

This type of digital marketing works best when there is a lot of interest in the topic, but sometimes the interest doesn’t exist yet so you have to help create it. When someone shares information about your business on social media, he or she will get many followers and become more popular, which means that more people will be interested in hearing what he or she has to say about the topic.

How to Target the Right People

If you want to target the right people, you need to make sure that you know what they are interested in. There are different kinds of people that are interested in different things.

For example, if you have a restaurant, you should focus on people who are interested in food. You can also target specific groups of people such as women or sports fans. You can even target customers based on their occupation or location.

There are a lot of ways that you can target people. For example, you can target people who have liked your business on Facebook. If they have liked your business, they are likely to buy from you in the future.

You can also target people who are likely to buy from you based on their interests. For example, if someone is interested in buying a particular kind of product, then you should target them.

Using digital marketing techniques like email marketing, social media advertising and SEO can help you get the right people interested in your business.

These techniques allow businesses to market themselves through the internet to people who are interested in what they offer. By using these techniques, it is possible for small businesses to compete with larger companies when it comes to getting their message out there.

In addition to using digital marketing techniques, it is important for small businesses to use search engine optimization so that they can get their website higher up on search engine results pages (SERPs).

This means that customers will be able to find them more easily when they are looking for information about the products or services that they offer.

The steps involved in digital marketing include setting up a website, posting on social media and optimizing your website so that it is visible to people who are searching for your business.

Final Thoughts

You will understand your audience after you have put in the effort to get to know them. You can use digital marketing techniques to target related groups of people who are interested in what you offer.

You can also use analytics to get information about your audience so that you can figure out what they are interested in. By using these techniques, you can make your business more successful.

About the Author

I hope that my post has helped you know more about Startups. Feel free to leave a comment and tag me and I will answer them. Follow my profile to get the latest content I post to stay ahead of the curve.

I am the Founder of Cudy Technologies, a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.

Connect with me on LinkedIn if you have further questions. Let me know that you are a reader of my Medium posts in your invitation message.



Alexander Lim

Founder of Cudy Technologies (, a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.