Marketing Vs. Advertising

Photo by Mark Fletcher-Brown on Unsplash

Marketing is the art of making money. It has to do with persuading the target audience to purchase a product or service. In short, marketing is all about selling. But, advertising is also very important in making sales and creating awareness.

The goal of advertising is to reach a target audience and create a positive brand image in their minds. This can be done by associating the product with a certain quality or benefit that attracts people. Advertising aims at building the brand name and trust of the product, not just its quality.

Marketing Vs Advertising:

Nowadays, many people say that marketing and advertising are equal, but they are not equal at all. They both serve different purposes for different people and businesses, as shown below:

What Is Marketing?

Marketing is all about how you approach your customers and how you persuade them to buy your products or services. You must first understand your customer’s needs before deciding on what type of product you will make or what kind of service you will provide them with.

Marketing works on establishing an emotional connection between your customers and your business so that they are loyal to it forever; this is why it is also called “emotional marketing”.

What Is Advertising?

Advertising is all about making your product or service visible to the public. This means that you will make a lot of efforts to persuade the public to buy your product or service, as well as establish a good brand image in their minds.

In short, marketing is all about finding the best product for your customers and making it profitable. Advertising is all about making your product or service visible to the public.

Are They Equal?

Marketing and advertising are not equal at all. There are a lot of differences between them.

Marketing is more of an art than an art form. You must understand your customers’ needs and make decisions accordingly, as well as choosing the best product for them.

Advertising on the other hand, is all about making a brand name and a brand image in people’s minds so that they can easily trust it in the future. Marketing is more concerned with how you approach your customers while advertising focuses on how you create a good brand image in people’s minds.

Advertising creates awareness while marketing creates demand; however, both can help you build your brand name or improve your company’s reputation among people so that they trust you and buy from you in the future. Both are important to building long-term relationships with customers but they are different forms of marketing that serve different purposes.

Why Marketing and Advertising Are Not Equal?

If you look at the purpose of marketing and advertising, you will see that they are not equal at all. Marketing is all about making money, whereas advertising is all about getting the public to know your product or service.

These two different goals mean that marketing is more important than advertising. Marketing creates a lot of money for your business and keeps it going; advertising just brings in more awareness of your product.

When Should You Use One Or The Other?

When it comes to choosing between marketing and advertising, the choice should be clear: marketing should be used when you want to sell something, and advertising should be used when you want to get the public to know about your product or service.

If you are just starting out with a new business, marketing will probably be more important than advertising; if you have been in business for a long time, you may need more exposure for the name of your business.

In general, marketing should be used for everything that you sell (as opposed to using only advertisements). This can help build trust in the brand name of your company and create word-of-mouth buzz among potential customers.

It can also create excitement among existing customers and increase their loyalty toward the brand name as well as motivate them to spend more money on your products or services.

If there are other businesses that are selling the same product or service as yours, then marketing is more important than advertising. If you want to build a new business in a competitive market, you need to make sure that your product or service is different from the competition’s.

About the Author

I hope that my post has helped you know more about Startups. Feel free to leave a comment and tag me and I will answer them. Follow my profile to get the latest content I post to stay ahead of the curve.

I am the Founder of Cudy Technologies, a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.

Connect with me on LinkedIn if you have further questions. Let me know that you are a reader of my Medium posts in your invitation message.

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Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.

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Alexander Lim

Alexander Lim

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.

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