The Appeal of PESO Model to Businesses
Social platforms have been growing more and more these days.
The ability to share, connect and be able to express your thoughts and feelings is at the core of what social platforms have always offered.
From the times of Facebook, Twitter, Tumblr and Reddit, social platforms have always been a part of the lives of millions of people around the world.
To keep up with this trend, it is now time for companies to introduce their own social platform.
One of the most common methods of doing so is to apply the PESO model as a guide for their marketing professionals.
In this article, we will look at what the PESO model is and how it applies for businesses.
What is the PESO Model?
Using the PESO model means you are combining paid, earned, social and owned media.
The model allows you to measure the media mix of your company or brand in a way that integrates the value of all of your media.
If you’re looking for a way to better understand how much value you’re getting from each piece of your media, this is a great tool.
Your social networks can provide insight into the effectiveness of your earned media, your owned media, your paid media and even your shared media.
By analyzing the value of these sources of marketing, you can understand how each is performing and better allocate resources to maximize results.
Below are some key advantages of this online advertising method:
Advantages of the PESO Model
1. Leverage all the resources you have
Blog posts, social media posts, paid advertising, customer service emails and customer surveys can all be analyzed together in the PESO model.
This means you can use all the data to determine the effectiveness of your campaign.
2. Get as many leads as possible
Social posts are seen by more people than just your followers. You can reach a larger audience with your paid, earned and owned media using the PESO model.
It’s a great way to find out how much value you are getting from each of your media channels. This will allow you to allocate resources more effectively and get the most bang for your buck.
3. Save time and resources
Influencer marketing is all about building your relationships and getting your message out to the people who matter most.
It’s also about being selective about which influencers you work with, so you can focus on the right ones for your campaign.
By combining paid, earned, social and owned media, you’ll be able to measure the performance of each of these sources separately.
You can see what works best for your company or brand, and optimize those sources accordingly.
Using this online advertising method will allow you to focus more on your marketing efforts on building up relationships with the right influencers that are more likely to help you grow.
4. Increase sales conversion rate
Your business goals are to increase your sales and grow your business.
If you can improve the sales conversion rate of a campaign, you will increase revenue and growing your business faster.
It’s also important to measure sales volume besides the conversion rate. Your marketing department may measure the average number of leads generated per month.
However, if you are trying to reach out to new clients, it is equally important to measure how many customers convert into paying customers each month.
Using the PESO model will allow you to measure how many leads turn into paying customers and how much value each piece of media is bringing to your company.
5. Reduce cost
Every piece of content has a cost associated with it.
With the PESO model, you can get a much clearer picture of how effective your marketing efforts are and cut down on wasted costs.
PESO modeling helps you know how many views each piece of content receives and when it is most effective.
Using PESO modeling can help you see where your paid and earned media are not performing well, so that you can stop wasting money on ineffective pieces of content.
6. Create a more comprehensive view of your marketing strategy
Using PESO to evaluate each channel of your marketing is a great way to create a comprehensive picture of how your efforts are working.
By looking at every aspect of your campaign, you’ll be able to find trends and make adjustments as necessary.
Your marketing model will be more efficient and you’ll be able to make better decisions.
Tips on Using the Peso Model
There are a few key things that you need to consider when you want to use the PESO model:
1. Know your target audience
You should know your target audience before you create a campaign. This will help you identify what kind of content will work best for your brand.
You should also know the purpose of your social media content and the channels that are best for achieving this purpose.
2. Create a timeline
Social media marketing is about engaging and connecting with your audience. A timeline helps you do that.
You should have a timeline that reflects the current social media landscape and provides a comprehensive view of all your social channels, from the top-level Twitter and Facebook pages to specific accounts like Instagram, Pinterest, YouTube and LinkedIn.
It will give you an actual sense of what’s working for you in terms of followers and engagement.
It will help you see what doesn’t work and make adjustments accordingly. And it will give you the opportunity to promote other channels.
3. Plan ahead and use smart scheduling tools
With the PESO model, it’s important to create timelines and schedules that align with the key moments in your company’s calendar year, such as holidays, promotions and events.
You need to plan out when you want to publish each piece of content in order to make sure it is being used at the right time.
Content management tools can help with this process, allowing you to easily plan out which pieces of content will be published at which times throughout the year.
That way, they reach the right audience at the right time.
4. Prioritize the campaigns
When you’re using the PESO model, it’s important to prioritize which campaigns are most effective for your company.
By identifying the key goals of each campaign, you can focus on the campaigns that are most likely to help you achieve these goals.
Social media advertising is one of the most efficient ways to drive traffic to your site.
By prioritizing your social media advertising, you can help to determine which ads will be the most effective.
5. Measure performance
Using the PESO model will allow you to measure the effectiveness of your paid, earned and owned media separately.
Your marketing channel effectiveness can be easily assessed and compared with the other channels. It can help you plan your paid, earned and owned media for maximum impact.
PESO Model as Your Creative Assets
The PESO model is a great way to evaluate the performance of your social media marketing campaigns.
It’s an efficient way to identify the strengths and weaknesses of each of your marketing channels, which will allow you to improve and optimize your social media efforts.
As a lucrative creative asset, PESO is a tool that will help you develop your social media marketing strategies.
About the Author
I hope that my post has helped you know more about Startups. Feel free to leave a comment and tag me and I will answer them. Follow my profile to get the latest content I post to stay ahead of the curve.
I am the Founder of Cudy Technologies, a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.
Connect with me on LinkedIn if you have further questions. Let me know that you are a reader of my Medium posts in your invitation message.
