What is Unbound Marketing?

How Combining Inbound and Outbound Marketing is the Best Way to Market Your Business

Alexander Lim
5 min readDec 1, 2021


For a long time, marketing has been defined as something that is done to gain new customers, or perhaps to increase sales of existing products.

With the internet, marketing has now become more of a process that helps businesses grow. It can be described as an ongoing activity that takes place over time, usually online.

The aim of marketing is to encourage people to make purchases. A major part of marketing is finding ways to get customers interested in your products or services. This is done by finding ways to increase the value of your business, and by providing better service than competitors do.

However, with the growth of social media, there has been a shift in how marketing is done. The internet has provided a great platform for businesses to interact with their customers, and to offer a service that helps customers find the best product or service to meet their needs.

Unbound Marketing is a marketing technique that helps companies build long-term relationships with their customers. It is a technique of combining inbound traffic and outbond traffic, to drive customer acquisition and long-term growth.

It involves the use of social media, blogging, email marketing, content marketing, social bookmarking and online reviews. It also involves the use of integrated campaigns, paid traffic, and the use of a search engine optimization strategy.

Unbound Marketing also helps businesses increase their visibility, and gives them a chance to have a better online presence. This allows them to have a competitive advantage over their competitors, and gives them an opportunity to be more successful in the long run.

Inbound Marketing and Outbound Marketing

Inbound marketing is an effective marketing strategy that focuses on providing useful content to your target audience. The target audience is potential customers, influencers, prospects and other individuals who are likely to engage with your business.

You can also engage with your target audience through the use of social media, webinars, podcasts, articles, e-books, white papers and blogs.

You can build a loyal following of readers by providing useful content on your blog or website. You can also get exposure for your products and services by using social media marketing to reach out to your target audience.

Outbound marketing is another effective marketing strategy that focuses on building relationships with your target audience. You can use email campaigns, telemarketing, sales presentations, lead generation and many other methods to build relationships with your target audience.

Inbound marketing and outbound marketing are both useful in terms of creating a relationship with your target audience. While inbound marketing focuses on creating a relationship with your target audience, outbound marketing focuses on converting the relationship into a sale.

Now, combining the two marketing strategies is even more effective. Onbound marketing is a term that describes the process of combining inbound marketing with outbound marketing.

This can be done by setting up an email autoresponder sequence, adding an opt-in form to your blog or website, using webinars to educate your target audience and engaging with your target audience through social media.

Best Practices for Onbound Marketing

Here are some tips that you can take to improve your onbound marketing efforts:

1. Create a Compelling Story

People want to hear a story. You can tell a compelling story by connecting with your audience and using your experience as a guide.

Let them know what you have accomplished in the past and why you are uniquely qualified to help them. Use their questions as an opportunity to give them answers.

2. Have a Positive Tone

Your tone should be positive and uplifting. If you are presenting information that will benefit your audience, then this should be your tone. The best way to have a positive tone is to have a solid plan in place and to keep your target audience in mind.

3. Create Content that is Consistent

When you create content, make sure that it is consistent. This means that you should create content that is relevant to your audience.

It is best to create content that is helpful, informational and entertaining. This will help you build trust with your audience. You can update your content weekly, bi-weekly or monthly.

4. Use Viral Marketing

Viral marketing is a great way to get your content in front of a large audience. This can be done by using Facebook and Twitter. You can share your content on these sites and let people know that you are sharing their content. This will allow you to gain exposure for your content.

Viral marketing works best when you use this strategy to create a buzz about your business. When people see your content, they will start to talk about it. This will get people to visit your website, and they will then become customers.

5. Engage with Your Target Audience

When you have interesting content to offer, your target audience will be interested in hearing from you. This is the perfect time to ask them questions.

You can do this by using your blog or website as a platform for your marketing efforts. You can answer their questions, share your knowledge and show them what you have to offer.

So, outbond marketing creates a powerful combination of inbound and outbound strategies that will help you attract more customers.

The results of this approach are great because it gets people thinking about your product or service and makes them interested in learning more about it. It will also allow you to create a relationship with your target audience, which will increase the likelihood of them becoming a customer for life.

About the Author

I hope that my post has helped you know more about Startups. Feel free to leave a comment and tag me and I will answer them. Follow my profile to get the latest content I post to stay ahead of the curve.

I am the Founder of Cudy Technologies, a full-stack EdTech startup helping teachers and students learn better. I am also a mentor and angel investor in other Startups of my other interests (Proptech, Fintech, HRtech, Ride-hailing, C2C marketplaces, and SaaS). You can also find me on Cudy for early-stage Startup Founder mentorship and advice.

Connect with me on LinkedIn if you have further questions. Let me know that you are a reader of my Medium posts in your invitation message.



Alexander Lim

Founder of Cudy Technologies (www.cudy.co), a full-stack EdTech startup helping teachers and students teach and learn better. I am also a mentor and investor.